Style is a something that I really had to think about, it’s not something you have to describe to someone every day. Colour My Dreams is relaxed, easy to wear or use, good quality and colourful. But how do you put a label on a style like that?
•
Colour is a major part of my business, hence the name. When I started CMD, I wanted it to be fun, with lots of colour, texture and purpose. I don’t want my products to be seen as a quick, cheap purchase, that can be shoved into the back of a cupboard after one use. I want anyone who enjoys the style of my work to add it to their style and to invest in pieces that they know will last and last. It’s definitely not fast fashion; I couldn’t make the things I do with the attention to detail and quality materials if they were cheap and cheerful.
•
I want CMD products to be something that you want to own and be proud of owning. Of course you want beautiful things, but it’s not just about how it looks, it’s also about where it comes from. From the wool on a sheep’s back to the people who shear the sheep, spin the wool and get it to me to make something beautiful.
•
The style of CMD is reflected in my ethos - it’s about genuine care and responsibility. It’s not fussy and full of bling, it’s simple and not trying to be something it’s not. I’m not one to pile on the make-up and stumble around in killer heels - my products don’t fit into that scene either. I struggle to find a category for my style. It’s my style and I’m not sure I want it pigeon holed, but maybe a clever name for my style is in order. Any suggestions?
Thank you for signing up to the Colour My Dreams newsletter. You'll soon receive your Welcome 20% discount code. Add this to the checkout when you make a purchase.
Thanks for signing up and for showing your support for Colour My Dreams.
Cheers,
Cathie